How can qr codes be used for marketing

The page that you send them to should be relevant to the campaign but otherwise is unrestricted. Another popular use of QR codes is to give your customers an option for direct dialing your business.

For instance, you could provide a QR code on your product packaging that would connect customers directly to your support team. Or, you could send a direct mail postcard with a QR code that allows them to directly call your business and schedule an appointment. This makes calling easy. In the same way that you can use a QR code to initiate a call, you can also use one to help customers send an email as well. When the QR code is scanned, the default email app will open on their phone, and a new message will open with a subject of your choosing.

This can be an effective and simple way to convince customers to email you. You could potentially connect customers with your sales or support team using this method, or invite them to sign up for an event. Like sending an email, text messages also provide a simple way to connect with customers through a platform that they are accustomed to using every single day.

When they scan the QR code, their text message app will be brought up on their phone, with the correct phone number automatically filled in for them. Text messaging is so popular that many companies simply can not overlook how beneficial it could be and how important it could potentially be to a multi-channel strategy.

Another common use of QR codes is to connect users to your app. When the QR code is scanned, your app store will open and take you directly to the correct app page on the store, where the user can choose to download the app and go through the traditional installation process.

Commonly, companies will include QR codes on their product packaging that invites users to download their accompanying app. Another common use of the app download QR code is in direct mail campaigns, giving marketing teams new ways to connect with their prospects after the direct mail campaign comes to an end.

This can be a great way to grow the channels through which you engage with your audience. This can be a perfect solution for local brick-and-mortar stores to direct more traffic to their storefront. When the QR code is scanned, the mapping or GPS software will automatically open and search for the correct location. The user can then choose to ask the app to generate directions for them.

You could connect with a specific platform — such as LinkedIn, Facebook, or Twitter — or direct users to a landing page where they could potentially follow you on the platform of their choosing. Typically, if the user has the app for the social media platform on their mobile device, the QR code will trigger the app to open and open up the social media page that you are sharing.

If they do not have the app installed, their internet browser will open to your page by default. QR codes can also be used to connect customers directly with discounts and coupon codes in your system. In , 1. Email Marketing. Essential Mail. Fulfilment Services. Mobile Marketing. Multi-Channel Marketing. Online Payment Systems. Scanning and Workflow. Loyalty and Member Card Printing.

Data Services. About Us. Contact Us. Depending on where you want to direct your clients to, it may take the person to: A website Makea phone call to the service or store To write a text message These are like a paper-based hyperlink but can also be found online. Open for business. Risk Management. How can we help you? Print marketing is excellent for brand awareness and can be very effective in certain instances, however, it is usually slow at converting because often people misplace collateral, or the CTA requires too many steps.

So, how can we make that conversion more straightforward, and quicker for them? By adding a QR code to your print collateral, you can harness the effectiveness of print marketing, and also the simplicity or digital processes. You can use QR codes on in your print marketing campaigns to direct people to a sign-up form, link them to a website or send them to your social media profiles. QR codes allow you to get more information in a smaller space.

Food packaging, business cards, flyers, ad space and tickets are all limited by size. Often, there is so much more information we need to include, but just not enough room to do so. By using a QR code, you can send users to a webpage or a document with the additional information that you want them to see, without having to cram it all into a tiny space.

So many marketers favour digital marketing because anything digital is trackable, and tracking performance metrics is crucial for success and progression. With the use of QR codes, marketers can finally understand which offline marketing campaigns are performing well based on the number of scans it has received. QR codes are super simple to implement and low cost.

With QR codes, you can offer information on any product or service you provide and make it accessible to your audience, instantly.

You can use an online QR generator that creates a unique code that you can download and use straight away. The majority of them are free to use, too! Right now, most QR codes on items like brochures or consumer packaged goods look like they were slapped on as afterthoughts.

And they often fail to provide clear indications as to where users will be taken after scanning it. Dynamic QR codes give marketers the ability to use the same physical QR code, but they direct the people who scan them to different campaigns, based on several variables, like location, time of day, or day of the week. Potharaju told me to picture a QR-code-based menu affixed to the door of a restaurant, and then to imagine that scanning it in the morning yields a breakfast menu, scanning it in the afternoon yields a lunch menu, and scanning it in the early evening yields a happy hour menu.

Museums have done something similar for years, allowing curious visitors to quickly pull up extra information on a particular artwork with their phones. Stern said his company Ringpin is working with businesses that want to unify the physical and digital.