Where is primo beer made

Schlitz only partially brewed the beer here, which may have caused anger among its customers. With tremendous competition of the macro breweries, Primo took a nose dive. Stroh bought the recipe and brand in and tried to market it until its ultimate end in Pabst acquired the rights in but just held them until And the top of the steel can, where you older folks may remember before, the peel-away tab separated from the can, and had to be discarded independently from it….

To note, all these cans were unopened obviously , with vintage PRIMO beer still in them, albeit one of the cans had leaked out. Remember that?! I think I have an old stubby around also. I loved the old Primo. My first job was a stock clerk. So I used to have to shelve beer. And then there was the other Hawaii beer, a Royal. Because you wen drink all the other stuff first. I was too young to drink Royal, but I thought that was funny. And I still use the line when I can for other products.

I LOVE that saying! Mahalo for sharing that, Pat! Kassy — My sister recently made one of those beer can hats for me that I have put away in a box. No 12packs in those days. Only cases and open six pack cartons.

Dolim said Stroh held negotiations with all four Hawaii micro breweries in an attempt to continue the brewing of Primo and return it to its Hawaii-made status. But Hawaii's fledgling micro breweries are trying to focus on viability and growth of their own operations. See story on page 4. He also said Stroh was not necessarily concerned with making money. Primo was a drop in a bucket for Stroh.

Forbes Inc. Heileman operation, No. Stroh acquired Primo in in the purchase of the Jos. Schlitz Brewing Co. Reformulating the recipe, featuring a replica of a label and launching a new promotional campaign, the company had hoped to restore the beer to its former stature.

Right now there are no plans to do anything with rights to the beer, although theoretically Primo could be revived at a later time, which is something at least Dolim would like to see. Please Sign In and use this article's on page print button to print this article.