What is the difference between sunset and sunrise industries

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Market Overview. Exam Results. TMT Rewards. TMT Digital Edition. TMT Channel on the L! There are sunrise industries, and there are sunset industries.

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Create a personalised content profile. Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. Sunrise industry is a colloquial term for a burgeoning sector or business in its infancy stage showing promise of a rapid boom. Sunrise industries are typically characterized by high growth rates , numerous start-ups, and an abundance of venture capital funding.

These industries generate a lot of "buzz" as investors' interest in its long-term growth prospect and public awareness increases. Examples of sunrise industries include the alternative energy industry between and and social media and cloud computing industries in and A sunrise industry is often characterized by a high degree of innovation, and its rapid emergence may threaten to push into obsolescence a competing industry sector that is already in decline.

Because of its dim long-term prospects, the competing industry sector is referred to as a sunset industry.