What do promoters do

For example, he or she may work with graphic designers and copy shop employees in order to oversee the design, production, and distribution of event flyers. Aspiring promoters may pass out flyers themselves, while experienced promoters have volunteers distribute them. There are various areas of promotion a person can specialize in.

Nightclub promoters may be hired by club owners to increase the amount of patrons who show up, especially if they want to increase business on certain nights of the week. A nightclub owner typically works out a deal with a promoter that he or she is paid only if a minimum number of people show up or the bar reaches a set monetary profit.

In This Section. At a Glance Career Path. Finding Work. Professional Skills. Interpersonal Skills. Work Life. Professional Group Concert Promoters Association. Professional Group Poll Star. The Berklee Boost Employers look for skills learned in the following Berklee programs.

Berklee College of Music. Berklee Valencia. Berklee Online. First, decide what kind of venue suits your personality and where you might want to spend large amounts of time. You can consider where you currently go for fun.

You can also expand your opportunities by thinking of other places with a similar ambiance. You might also apply to places that host musicians in a genre you enjoy or attract a similar crowd.

Think about what could make you unique as a promoter. You may have experience as a host, dancer or DJ, and be able to leverage that to make new connections and find places where you could promote. Make a list of places you could promote based on your talents, preferences and location. Learn the personalities of different venues in your city. Notice what the traffic patterns are, which days and times they're usually full and what kind of customers are there. This can help you understand what events consistently draw a crowd in your city, as well as underserved demographics or quiet nights when a different event might bring in new customers.

After you understand what the scene is like in your city, look for jobs on your list of venues you like so you can network with musicians and venue owners. If you start out as a host, bartender or social media manager, you can work your way into a promoter position by consistently bringing in customers. You can network with local promoters to stay informed of potential openings. You can also look for promotion positions on social media or online job listings.

A smaller venue may hire you as an in-house promoter, especially if you frequently attend events there. In larger cities, some venues hire promotion companies to run and publicize their events, so you might apply for a junior position with one of these companies, sometimes called a sub-promoter.

Social media can be a great tool not only for doing promotion but for finding promotional teams. The follower and interaction statistics show you how successful promotional companies really are.

As you collect experience, get to know as many people as you can and maintain professional relationships with them. You can build your own brand as others begin to recognize you. If you can produce value for venues by being a social, pleasant and communicative hostess or customer, venue owners may approach you with an offer to be their promoter.

Once you have experience, you might choose to become an independent promoter. This involves negotiating deals with venues to organize events for them in exchange for part of the profits. The first step of the process is to create a business plan. Promoter jobs in: London. Related Jobs: Brand Ambassador. Communications Agency. Direct Marketing. Door to Door Sales.

Event Manager. Event Marketing. Event Planner. Flyer Distributor. Marketing Manager. Non Profit. Phone Sales. Public Relations. Public Relations Manager.

Sales Agent. Sales Assistant.